Via Variety:

Soundstripe, the Nashville-based music licensing company, has acquired The Rights, a technology startup founded in 2021. The Rights helps to streamline the sync licensing process — also providing tools for rights holders to set pricing and secure approvals in a single transaction — for music labels, publishers and supervisors. With this acquisition, Soundstripe aims to accelerate its click-to-license platform, slated to launch in the first half of 2025.

“The Rights and Soundstripe share a deep commitment to empowering creatives and rights holders with solutions that make music licensing faster, easier, and more accessible,” said Soundstripe co-founder Travis Terrell. ”This acquisition represents a significant step forward in our shared mission to simplify and scale the licensing process for everyone involved.”

“We are thrilled to bring our innovative technology platform to Soundstripe and its large user base of creators, agencies, and brands,” said Tres Williams, founder and CEO of The Rights, who will join Soundstripe in an advisory role. “Combining forces will accelerate our mutual goal of unlocking music licensing at scale, allowing artists and rights holders to benefit from the increasing demand for sync licensing in online media, advertising, podcasts, and other creative productions.”