Music licensing company Soundstripe is partnering with Orfium, Tuned Global, Music Reports and Cyanite to build a “click-to-license” platform for the music business that will offer pre-cleared music, with a full rollout expected for spring 2025. “Through these partnerships, Soundstripe connects several elements of licensing, which have long been separate,” reads a press release. Orfium’s SyncTracker product will ensure that all licensed music has been cleared when a video posts to platforms including YouTube, while Tuned Global will manage content delivery and asset management on the recording side and Music Reports will cover the publishing side. Meanwhile, Cyanite’s AI-driven technology will allow Soundstripe to tag and search music at scale.
