Soundstripe counts major brands like Microsoft and Pepsico among its clients and has seen rapid growth since its founding in 2016. In September 2024, as part of the company's broader strategy to incorporate AI into its services, Soundstripe announced a partnership with DAACI, an AI technology provider to introduce an AI song editing feature and enable users to easily customise tracks from Soundstripe’s library, enhancing user experience across 140 countries. With over 18 million licensed downloads to date, the company is now expanding its catalogue and entering agreements with major labels and publishers.